{"id":4406,"date":"2017-04-18T14:29:41","date_gmt":"2017-04-18T12:29:41","guid":{"rendered":"http:\/\/www.cookson-clal.com\/le-blog\/?p=4406"},"modified":"2018-06-04T15:02:34","modified_gmt":"2018-06-04T13:02:34","slug":"packaging-en-bijouterie","status":"publish","type":"post","link":"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/","title":{"rendered":"L&rsquo;importance du packaging en bijouterie"},"content":{"rendered":"<p>Le packaging est un \u00e9l\u00e9ment marketing de taille pour votre marque, ou votre identit\u00e9 en tant que commer\u00e7ant.<br \/>\nIl est important d&rsquo;y porter une attention particuli\u00e8re, afin que votre marque soit reconnaissable parmi toutes !<br \/>\nGardez en t\u00eate que le choix du client est aussi influenc\u00e9 par le merchandising (L&rsquo;ensemble des techniques de pr\u00e9sentation des marchandises, visant \u00e0 inciter le consommateur \u00e0 acheter),<br \/>\net donc la forme, l&rsquo;originalit\u00e9, la couleur des \u00e9tuis \u00e0 bijoux que vous proposez.<\/p>\n<h2><span style=\"color: #ff9900;\">Se cr\u00e9er une identit\u00e9 de marque avec un packaging \u00e9labor\u00e9<\/span><\/h2>\n<p>Le packaging de vos bijoux va permettre de vous d\u00e9marquer des autres marques et de pr\u00e9ciser votre image. Si vos bijoux sont emball\u00e9s dans des \u00e9crins \u00e9l\u00e9gants et chics, le client va automatiquement associer ces caract\u00e9ristiques \u00e0 votre marque.<\/p>\n<p>A vous de choisir vers quels th\u00e9matiques vous souhaitez orienter votre image de marque : le luxe, la simplicit\u00e9, l&rsquo;enfance, etc<br \/>\nIl s&rsquo;agit de votre positionnement, c&rsquo;est \u00e0 dire la position qu\u2019occupe votre produit ou marque dans l\u2019esprit des consommateurs, face \u00e0 vos concurrents sur diff\u00e9rents crit\u00e8res.<br \/>\nLes \u00e9l\u00e9ments de merchandising doivent \u00eatre coh\u00e9rents et renforcer ce positionnement. Aussi \u00e0 vous de d\u00e9cliner vos packaging en fonction.<\/p>\n<p>L&rsquo;impact visuel va jouer un grand r\u00f4le dans l&rsquo;imaginaire du client potentiel : il sera plus incit\u00e9 \u00e0 entrer dans votre boutique si vous r\u00e9ussissez \u00e0 l&rsquo;attirer avec de belles\u00a0lumi\u00e8res, un d\u00e9cor travaill\u00e9 et \u00e9ventuellement le packaging que vous aurez mis en avant dans vos vitrines.<\/p>\n<p>Dans le cadre particulier de la bijouterie, l&rsquo;achat est souvent un cadeau, aussi le packaging est particuli\u00e8rement important dans l&rsquo;exp\u00e9rience post achat.<\/p>\n<p>Les clients feront confiance \u00e0 votre marque, ou votre magasin, quand ils constateront votre excellence dans les moindres d\u00e9tails.<\/p>\n<h2><span style=\"color: #ff9900;\">Quelques id\u00e9es \u00e0 mettre en place en plus du packaging<\/span><\/h2>\n<p>Le bijou est un achat de luxe ou du moins de plaisir. Aussi, lorsqu&rsquo;un client ach\u00e8te un de vos bijoux, il est important qu&rsquo;il se sente favoris\u00e9.<br \/>\nPour cela, vous pouvez personnaliser son achat en ajoutant de petits d\u00e9tails,<br \/>\nqui lui montreront que vous savez prendre soin de votre client\u00e8le et que vous avez l&rsquo;amour de votre produit.<\/p>\n<p>Voici quelques id\u00e9es que vous pourrez mettre en place :<\/p>\n<ul>\n<li>Ajoutez des rubans \u00e0 vos emballages<\/li>\n<li>Enveloppez les bijoux dans du papier de soie<\/li>\n<li>Ajoutez un petit message personnel<\/li>\n<li>Offrez lui des r\u00e9ductions, des bons plans pour un prochain achat<\/li>\n<li>Vous pouvez m\u00eame offrir un petit cadeau : un sticker, un\u00a0produit pour nettoyer son bijou, un accessoire beaut\u00e9, etc.<\/li>\n<\/ul>\n<h2><span style=\"color: #ff9900;\">Les pr\u00e9sentoirs, \u00e9crins et emballages chez Cookson-CLAL<\/span><a href=\"http:\/\/www.cookson-clal.com\/Presentoirs-a-bijoux\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4416\" src=\"http:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/presentoirs-packagingn.jpg\" alt=\"Pr\u00e9sentoirs packaging bijouterie\" width=\"1035\" height=\"306\" srcset=\"https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/presentoirs-packagingn.jpg 1035w, https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/presentoirs-packagingn-300x89.jpg 300w, https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/presentoirs-packagingn-1024x303.jpg 1024w, https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/presentoirs-packagingn-300x89@2x.jpg 600w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" \/><\/a><a href=\"http:\/\/www.cookson-clal.com\/ecrin-emballage-bijoux-lingotin\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4418\" src=\"http:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/Ecrins-packaging.jpg\" alt=\"\u00e9crins packaging bijouterie\" width=\"1028\" height=\"296\" srcset=\"https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/Ecrins-packaging.jpg 1028w, https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/Ecrins-packaging-300x86.jpg 300w, https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/Ecrins-packaging-1024x295.jpg 1024w, https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/Ecrins-packaging-300x86@2x.jpg 600w\" sizes=\"(max-width: 1028px) 100vw, 1028px\" \/><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Le packaging est un \u00e9l\u00e9ment marketing de taille pour votre marque, ou votre identit\u00e9 en tant que commer\u00e7ant. Il est important d&rsquo;y porter une attention particuli\u00e8re, afin que votre marque&#8230;<\/p>\n","protected":false},"author":7,"featured_media":4408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,246],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>L&#039;importance du packaging en bijouterie | L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"L&#039;importance du packaging en bijouterie | L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL\" \/>\r\n<meta property=\"og:description\" content=\"Le packaging est un \u00e9l\u00e9ment marketing de taille pour votre marque, ou votre identit\u00e9 en tant que commer\u00e7ant. Il est important d&rsquo;y porter une attention particuli\u00e8re, afin que votre marque...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/\" \/>\r\n<meta property=\"og:site_name\" content=\"L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-04-18T12:29:41+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2018-06-04T13:02:34+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/996_521G_2_12.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\r\n\t<meta property=\"og:image:height\" content=\"960\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Aliz\u00e9e - Cookson CLAL\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aliz\u00e9e - Cookson CLAL\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/\",\"url\":\"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/\",\"name\":\"L'importance du packaging en bijouterie | L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL\",\"isPartOf\":{\"@id\":\"https:\/\/www.cookson-clal.com\/le-blog\/#website\"},\"datePublished\":\"2017-04-18T12:29:41+00:00\",\"dateModified\":\"2018-06-04T13:02:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.cookson-clal.com\/le-blog\/#\/schema\/person\/1f157a9083370e7d0e48e8311e2026f4\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.cookson-clal.com\/le-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;importance du packaging en bijouterie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cookson-clal.com\/le-blog\/#website\",\"url\":\"https:\/\/www.cookson-clal.com\/le-blog\/\",\"name\":\"L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cookson-clal.com\/le-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cookson-clal.com\/le-blog\/#\/schema\/person\/1f157a9083370e7d0e48e8311e2026f4\",\"name\":\"Aliz\u00e9e - Cookson CLAL\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.cookson-clal.com\/le-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/389b45d2766934bcb10f3ef120ea5e68?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/389b45d2766934bcb10f3ef120ea5e68?s=96&d=mm&r=g\",\"caption\":\"Aliz\u00e9e - Cookson CLAL\"},\"sameAs\":[\"http:\/\/www.cookson-clal.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'importance du packaging en bijouterie | L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/","og_locale":"fr_FR","og_type":"article","og_title":"L'importance du packaging en bijouterie | L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL","og_description":"Le packaging est un \u00e9l\u00e9ment marketing de taille pour votre marque, ou votre identit\u00e9 en tant que commer\u00e7ant. Il est important d&rsquo;y porter une attention particuli\u00e8re, afin que votre marque...","og_url":"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/","og_site_name":"L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL","article_published_time":"2017-04-18T12:29:41+00:00","article_modified_time":"2018-06-04T13:02:34+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/www.cookson-clal.com\/le-blog\/wp-content\/uploads\/2017\/04\/996_521G_2_12.jpg","type":"image\/jpeg"}],"author":"Aliz\u00e9e - Cookson CLAL","twitter_misc":{"\u00c9crit par":"Aliz\u00e9e - Cookson CLAL","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/","url":"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/","name":"L'importance du packaging en bijouterie | L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL","isPartOf":{"@id":"https:\/\/www.cookson-clal.com\/le-blog\/#website"},"datePublished":"2017-04-18T12:29:41+00:00","dateModified":"2018-06-04T13:02:34+00:00","author":{"@id":"https:\/\/www.cookson-clal.com\/le-blog\/#\/schema\/person\/1f157a9083370e7d0e48e8311e2026f4"},"breadcrumb":{"@id":"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cookson-clal.com\/le-blog\/packaging-en-bijouterie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.cookson-clal.com\/le-blog\/"},{"@type":"ListItem","position":2,"name":"L&rsquo;importance du packaging en bijouterie"}]},{"@type":"WebSite","@id":"https:\/\/www.cookson-clal.com\/le-blog\/#website","url":"https:\/\/www.cookson-clal.com\/le-blog\/","name":"L&#039;atelier - Le blog des cr\u00e9ateurs de bijoux Cookson CLAL","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cookson-clal.com\/le-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.cookson-clal.com\/le-blog\/#\/schema\/person\/1f157a9083370e7d0e48e8311e2026f4","name":"Aliz\u00e9e - Cookson CLAL","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.cookson-clal.com\/le-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/389b45d2766934bcb10f3ef120ea5e68?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/389b45d2766934bcb10f3ef120ea5e68?s=96&d=mm&r=g","caption":"Aliz\u00e9e - Cookson CLAL"},"sameAs":["http:\/\/www.cookson-clal.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/posts\/4406"}],"collection":[{"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/comments?post=4406"}],"version-history":[{"count":20,"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/posts\/4406\/revisions"}],"predecessor-version":[{"id":5872,"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/posts\/4406\/revisions\/5872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/media\/4408"}],"wp:attachment":[{"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/media?parent=4406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/categories?post=4406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookson-clal.com\/le-blog\/wp-json\/wp\/v2\/tags?post=4406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}